Spreading genuine care and appreciation through #AirAsiaPH #ThankYou Christmas Campaign

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It was when I started working that I first encountered this quotation and I can clearly remember I was wrapping Christmas presents for my family that time. The excitement is evident in every fold of the gift wrapper that I make because it was the first Christmas that I was able to buy them gifts from my income and not from my school allowance. I was searching for possible gifts to some of my relatives and stumbled upon this saying. I didn’t realize it until gift-giving on Christmas eve came. I observed that I received lesser gifts than I usually do compared to the others. The weird part though was I felt happy. The number of gifts I received decreased because I was one of the gift-givers that time as well. Hence, my loved ones’ received more gifts that Christmas. Since then, I’ve been looking forward to my family’s reaction on my gifts to them every Christmas because the happiness that I can see in their smiles are worth more than a dozen of material things.

Upon watching this #ThankYou Campaign ad by #AirAsia, I felt the same kind of feeling. Almost teary-eyed, I remembered how a simple “Thank you, ate!” from my younger sister made me feel so blessed. Genuine appreciation may seem but a very small effort but the happiness doubles to the one who hears it.

From our hearts to yours, THANK Y

This holiday season, let's fill the Air with gratitude.Watch our Christmas video and feel the kind of genuine care and appreciation that you will surely experience when flying with the World's Best Low-Cost Airline. We thank you for giving us a chance to serve you. Our gratitude shows our commitment to do better.

Posted by AirAsia on Wednesday, December 7, 2016


Gratitude indeed is in the air. By merely uttering two simple words, we will be able to uplift one another. I must say, this ad by #AirAsia need to spread like a wildfire. More people need to here “Thank you,” on a daily basis simply because there’s so much to be thankful for.



I am sharing this video not only as an entry to the blogging contest but because I fully support the #ThankYou campaign and its advocacy. And if some time, somehow someone will stumble upon this blog post of mine, I hope they’d feel that their efforts and simple deeds are not wasted. That they are worth thanking for.

Shall there be one person who I want to give my sincerest gratitude this holiday season, it will be the one of the most generous and selfless persons I know, my friend and mentor, Engr. Kenneth Estalane.Image may contain: 2 people, people smiling, people standing

Ever since we started reviewing for the Civil Engineering Licensure Examinations, he never stopped encouraging me to study, even made different review techniques for me to try. During the examination day, he helped me ease the nervousness that I was feeling by staying with me until the exam proper starts. Undoubtedly, he passed the exam. Sadly, I failed. It was heartbreaking, my physical self almost became numb upon seeing the results. Tears voluntarily fall from my eyes and I hear nothing but my sobs. And then he came, from their house to ours, he set aside his own happiness to accompany me in my sorrow. Looking back, I can’t even remember if I was able to thank him back then. Had I thanked him, I believe that wasn’t enough for I was filled with sadness and disappointment that time, I can hardly focus on other things but myself.

Image may contain: 1 person, tree, plant and outdoor

That’s why I am taking this opportunity to do so. To thank him for believing in me even though I find it very hard to believe in myself. For bringing out the confidence I never knew I had; for merely believing that I can still accomplish something despite my shortcomings; for inspiring me amidst my self-discouragements, thank you. Thank you Engr. Kenneth Estalane for already considering me as one even though I failed. You saw my struggles your own eyes, you witnessed how I always wanted to just give up and settle with what’s easy but you know I am worth more than that and you made me see it.

Image may contain: 2 people, people smiling

You have become my living dream board and since you came —and stayed—, I knew I can reach my goals with you helping me and God guiding us.

I want to thank #AirAsia as well for coming up with this #ThankYou campaign. Win or lose, I am thankful  that I am able to realize how blessed I am with the people around me.From now on, I will use #ThankYou more often. I will make every person around me feel that they are worth thankful for.

Resulta ng larawan para sa air asia thankyou campaign

#ThankYou #AirAsia!

Be updated on the World’s Best Low-Cost Airline #AirAsia through the following:

Air Asia Official Website
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Facebook Comments


  1. quinn

    Hearing “thank you” from my loved ones always makes me feel important and appreciated

    1. abe

      Same. It’s almost an energizer to keep us going. Hope you had a fruitful holidays, Quinn!

  2. Ivan Lemuel Salvador

    Everybody deserves a “thank you”. Thanks for sharing this Abe. 🙂

    1. abe

      And for that, here’s my Thank you, too! for you. ^_^ Thanks for reading!

  3. Carmela Lao

    Thank you for sharing this! Lately, I was reflecting too. I am used to saying thank to people who help me, especially when I am outside or at work. However, I use it less to the people I am closest to: my family! This made me see their presence and appreciate their efforts more. 🙂

    1. abe

      I am glad this campaign helped us all be more aware of other people’s effort for us. ^_^

  4. Cho

    Yep. I had the same experience this year. More gifts given and lesser gifts received but hearing a “Thank you” meant every effort was worth it 😉

    1. abe

      Happy to know that. To more fruitful holidays!! 🙂

  5. Noel turbela

    Thank you for sharing this. Appreciate things no matter how small they are. Thank you!

    1. abe

      THANK YOU!!! ^_^

  6. Mary

    Kudos to #AirAsia for this campaign.

    1. abe

      indeed!! <3

  7. Jen

    Indeed a campaign worth sharing. Hope this reaches more people around the world. Thank you for sharing it!

    1. abe

      Thank you for reading and appreciating the advocacy. Let’s start with ourselves. 🙂

  8. Ashton

    To Air Asia,
    You deserve our gratitude too for initiating such a wonderful campaign. THANK YOU and may you have more success!

    1. abe

      Exactly. #ThankYou #AirAsiaPH!

  9. bem

    ang galing naman ng campaign na to. very rare na nga nowadays ang makarinig ng thank you. kadalasan pa sa social media. mas maganda pa rin marinig personally hehe

    1. abe

      Totoo yan. Kaya sana mas matutunan natin na magpasalamat nang bukal sa puso. Dahil talagang maganda ang epekto nito.

  10. Maria Axxess Retirva

    I heard from someone that “Thank you” is now one of the most unused phrase nowadays. I am glad that Airasia built this kind of campaign so that everyone can be enlighted and can bring back the spirit of gratefulness on our society. Kudos, Airasia!

    1. abe

      Oh, is it? I didn’t know. Thanks for sharing! This campaign by AirAsia is not just helpful for the society but is very timely as well. I hope we could revive the use of ‘Thank you!’ through this.

    2. Beep

      I knew about this too on facebook

  11. Kenneth

    I am in tears while reading this, being thanked at is somewhat better than receiving a gift, it’s actually better than a gift. That’s why I also want to thank you more for being more than my inspiration to accomplish things. You are the reason why I am here now so thank you so much! You were and wou will always be the best gift i had!

    1. hami

      awwee! so you are the engineer. ^-^ may you be blessed more for your kind heart 🙂

    2. Beep


  12. Anne

    Good read! Thank you AIrAsia!!

  13. marie

    Reading this must be really heartwarming to the person being thanked. This is a good advocacy, I like it.

  14. gely

    So sweet!!

  15. Srila

    it’s past Christmas but I can still feel the spirit of it in the air. AirAsia did a great job in this campaign!

  16. jody

    passed by this post through the hashtags. to whoever invented hashtags, bless him!

  17. remly

    good read. thanks for sharing

  18. sherian

    i enjoyed reading though its long lol thanks for sharing~~

  19. ur fan

    <3 <3 <3 <3 <3 <3 <3 much love

  20. someone

    lol too cheesy

  21. belle

    more power to AirAsia!

  22. jane

    very touching story. good job on this campaign #airasia

  23. eric

    great video

    1. abe

      I agree. Please share it to your friends too ^_^

  24. nina

    so much sincerity in this post. more power to your blog. and to air asia as well. indeed this campaign needs to spread

    1. abe

      Awwwee.. THANK YOU! I’m not the expressive type but I am glad I was able to deliver what I truly feel. #AirAsia magic, perhaps. ^_^

  25. diane

    happy to have read this post. thank you for sharing!

    1. abe

      glad you liked it! <3

    2. abe

      happy you liked it! you’re very much welcome. ^_^

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